未来的上海电影博物馆预览
撰稿人 Frances Arnold，上海

让我们为您描绘这样一幅画面：在1886年8月某一个闷热的夏日，一小群中西方人士聚在一起，共同见证了一个古老国家在一场尖端性的变革前的第一次浅尝。自此，无数传奇被记载转述，而人们的集体意识形态更是悄然形成···在投影仪呼呼地转动起来将上海历史上播出的第一段班驳闪烁的活动影像片段投射到临时搭建起的屏幕上时，一个崭新的时代开始了，之后出现的不仅仅是一个个活色生香的故事，更是社会名流，知名场所以及历史性时刻的纷纷粉墨登场。那些我们所能探索发现的可能性，如浩淼宇宙中的繁星般——无穷无尽。

这是历史上一个神奇的时刻，也是电影史上的奇迹之一。上海电影博物馆愿与不论长幼，来自五湖四海的电影爱好者及专业人士一起分享这样一个激动人心的历史时刻。从早期的默片时代；而后电影在社会名流时期作为宣传鼓吹的手段之一；直到现今数以十几亿人民币的产业，上海的电影文化如同她的历史一样丰富而久远。通过那些独一无二的藏品，融入科技感与对电影无比的热诚，上海电影博物馆将引领参观者一起探索发现历史上这段辉煌的宝藏，同时也启发着今人与后人无尽的遐思。

每个街角的DVD小商店或摊贩都是我们正在与电影热恋着的最佳证明。这些经年累月的习惯可能已经替代了电影院这样一个具有特殊魔力的地点形式，却也正扮演着提醒的职责，提醒着上海电影博物馆：将电影的意义及潜力重新燃起焕发，并传承保留下去。

从起点开始，象征性的金色投影仪照射出一束束光束，使参观者沉浸在一幅幅超现实主义然而却分外熟悉的人物，面容，道具所组成的情景中。博物馆的参观者将被引领着经过早期皮影木偶，熙熙攘攘的电影场景以及上海电影黄金岁月的永恒优雅等唤起美好回忆的展览装置中。墙面上，大幅的壁画勾勒出曾经银幕上明星的风采，这种即别致又现代的表现手法，使参观者更能回忆起往昔岁月中一张张为人所熟知的脸庞。

在荣耀与浮华的光芒背后，著名电影人的日常生平将通过他们的工作室，书房，创作源泉的所在地等以艺术化方式重现展示在参观者面前。此外，参观者还可以在幕后的故事场景中窥探一下一个繁忙的电影拍摄现场，从而对这个把上海这座城市的故事表现出鲜活的生命力的复杂行业稍许有所了解。

上海电影博物馆所承担的职责不仅仅是保存过去的精粹，同时也展望着未来，表达着众多的可能性，不断挑战极限，鼓励对话。这也将通过社区，学校以及成人教育等众多手段加以达成（诸如举办放映，工作室及讲座等活动），同时在博物馆内的一些特殊区域的设计也为参观者带来了惊喜与愉悦。

以“星光大道”为例，通过隐藏在众多娱记人群中的闪光镜头，将参观者化身为明星；而其他如“对口型比赛”将外国电影化身为一种挑战，从而使其既引人入胜又新奇有趣。相似的，“动作捕捉工作室”将为刚斩露头角的男女演员们提供他们在聚光灯下的那个属于他们的时刻。

一个动感十足的题材当然需要活力十足的表现形式。如同银幕这个巨人旨在赞扬歌颂一般，上海电影博物馆将其本身通过各种互动科技的运用来吸引，激发及联系着参观者。同时，伟大的故事总是引起沉思，博物馆参观者也能在他们不间断电影旅程中抽出时间来在主题咖啡厅及酒吧稍坐片刻，在周围的电影环境中，与电影爱好者，电影人互相交流，互相分享，互相启发。

但还是先让我们回到19世纪初正观看着第一部影像片段的观众的那个片刻。毫无疑问，他们将被淹没在黑白色，班驳闪烁的影象片段到如今科技化的3D立体巨作的滚滚潮流之中；然而在那个夏日的晚上所见证的神奇时刻将永久的驻留在这个城市丰富且永不停歇的电影文化潮流中。上海电影博物馆的本质也正是传承历史，分享故事——而最好的故事，永远都将未完待续。



项目地址:
上海电影博物馆
上海市徐汇区漕溪北路595号
200030 上海/中国


担任职务:
艺术指导，概念设计，细节设计，现场监督

客户:
上海电影集团

占地面积:
11,354平方米

项目时间:
06/2011 - 06/2012

合作单位:
上海美术设计有限公司
上海创知展示设计有限公司




Preview of the future SHANGHAI FILM MUSEUM
by Frances Arnold, Shanghai

Let us paint you a picture: on a stiflingly airless August day back in 1886, a small group of Chinese and foreigners gather to witness a first for an ancient country on the cusp of change. Countless tales have already been told, with yet more quietly forming in the collective consciousness of people… As the projector begins to whirr and Shanghai’s very first moving picture flickers onto the makeshift screen, so begins a new era in not just storytelling, but also celebrity, place and history. The possibilities, as we will discover, are endless.

It was a magical moment in history, and one that the Shanghai Film Museum will celebrate whilst sharing the wonders of cinema with an audience of young and old, tourists and residents, professionals and enthusiasts. From the early silent movies; film as a tool for propaganda; the era of celebrity; right through to today’s multi-billion renminbi industry, Shanghai’s film culture is as rich as it is long. Through unique objects, engaging technology and a palpable passion for film, the Shanghai Film Museum will take visitors on a journey to uncover this long heritage to inspire the audiences of today, as well as those of tomorrow.

DVD sellers and stores on every street corner are testimony to our ongoing love affair with film. Whilst these new millennium habits may have replaced much of the magic of cinema as a venue, they act as a reminder of the responsibilities of the Shanghai Film Museum: to reignite and maintain the excitement, significance and potential of film.

From the outset, visitors will be immersed in a surreal yet familiar landscape of faces, figures and props, illuminated by an iconic golden projector. Museum-goers will be guided through installations evocative of early shadow puppetry, bustling film sets and the timeless elegance of Shanghai’s Golden Age of cinema. On the walls, large-scale murals depicting the stars of the silver screen will engage visitors and celebrate the faces of yesteryear in a way that is both chic and contemporary.

Going beyond the glitz and glamour, famous filmmakers will be brought to life through reconstructions of their studios, studies and dens of creativity. Elsewhere, visitors will be able to take a sneak-peek behind the scenes into the workings of a busy film set, offering a glimpse into the complex industry that bring Shanghai's stories to life.

The Shanghai Film Museum will not only take responsibility for the preservation of the past, but also keep an eye to the future, presenting possibilities, pushing boundaries and encouraging dialogue. This will be achieved primarily through community, schools and adult educational programs (screenings, workshops and lectures, for example), as well as special areas within the museum designed to surprise and delight.

The ‘Carpet of Lights’, for example, will transform the visitor into the star, photographed by an invisible throng of paparazzi; whilst elsewhere, ‘Lip-Sync Contests’ will illustrate the challenges of foreign film in a way that is both engaging and fun. Similarly, ‘Motion Capturing Studios’ will offer budding actors and actresses their moment in the spotlight.

A dynamic genre calls for dynamic presentation. Like the silver screen giants it seeks to celebrate, the Shanghai Film Museum will engage, inspire and connect with its visitors through considered use of interactive technology. At the same time, great stories call for reflection, and museum-goers will be able to take time out from their cinematic journey in a themed café and wine bar, poised to become a hub for film enthusiasts and professionals to mingle, share ideas and inspire.

But let’s return for a moment to those early nineteenth century film-goers. Doubtless, they’d be overwhelmed at the progression from monochrome, flickering images to today’s technicolored three-dimensional masterpieces; yet the magic they witnessed on that summer’s day has remained a constant in the city’s rich and ever-evolving film culture. The essence of the Shanghai Film Museum is to continue the tradition of sharing stories – the greatest of which are always waiting to be told.




Location:
SHANGHAI FILM MUSEUM
Xujiahui
No. 595, Caoxi North Road, Xuhui District
200030 Shanghai/China

Assignment:
art direction, concept design, detail design, site supervision

Client:
Shanghai Film Group

Extent:
11,354 sqm

Timing:
06/2011 - 06/2012

In Cooperation with:
Shanghai Art-Designing Corp.
Mileseum Co.,Ltd.