上海旗舰店 新天地

近期“协调亚洲”与“奥托博克”走到了一起，协助这个在世界矫形器，假肢以及行动设备领域最为领先的品牌走入东方市场。

“奥托博克”优良的工艺技术，前卫的思想以及尖端的科技，使其成为2008年北京奥运会的当之无愧的合作伙伴，但却是两年后的一个邀请把“奥托博克”请回到了2010年的上海世博会，在生命阳光馆中与大家分享他们对于生命和运动的价值观，也正是这次的回归成为了“奥托博克”同年11月在中国设立永久性基地的催化剂。

作为全球的同行业的引领者，上海的总部能够把其品牌的质量，设计风格的美誉以及创新，当然，还有德国的优良设计都展现给大众是非常至关重要的。更为关键的是，品牌为行动不便的人群所提供的一个涵盖了各种行动解决方案的世界提供其进行任意选择，不论是9个月，9岁还是90岁，您的选择不仅仅只是适合，而是专属的完美契合。

与之服务理念相似地，“协调亚洲”也为这个德国的公司量身定制了完美的外衣。有着丰富的博物馆及展览设计经验，“协调亚洲”为“奥托博克”设计了一个及其周详的展览环境，不仅为其产品设计了完美的展柜展览方式，同时更是把其品牌以令人印象深刻的方式介绍给了大众。

“协调亚洲”从一开始，便参与为“奥托博克”选择理想的中国店铺地址，最终选中了上海时尚生活地标，新天地。商铺座落于—不用说一 一系列优秀的品牌中，被围绕在奢侈汽车品牌诸如“兰博基尼”，“劳斯莱斯”和“世爵”中，所在的楼上还有时尚的瑜伽会所，所有的商业环境都与“奥托博克”的行动性，设计级别，设计品质相契合。更值得提到的是店址对面的一个绿树丛荫的公园，客户可以在舒适的，如画般的环境中试用他们所感兴趣的产品。

带着令客户感到舒适，感到便利以及内心有所依仗支持的感觉，“协调亚洲”把整个空间的设计优先条件与“奥托博克”的专注于客户服务的理念相契合起来。具有两个最佳的无障碍入口，参观者或被一个恰合轮椅高度的接待台笑脸相迎，又或由一个配以各种移动座椅尺寸，及随行家属座椅的大八角台迎接。

为轮椅提供充足的行动空间是至关重要的，同时在较低的水平线上垂直展示各种具有治疗作用的坐垫是非常具有实用性的。为了更多的移动及固定座位需求，客户可以倚靠在不同的填充坐垫上进行各种测试。

商铺充分有效地运用了科技元素，更强化了“奥托博克”关于质量的定义：店铺全部配套最先进的iPads，参观者或可以独自浏览各种产品的相关信息，或可以通过店铺专员的帮助了解相关信息。店铺中一系列的屏幕展现了使用了“奥托博克”产品的立志片段同时也非常具有教育意义，同时展厅内采用了古典的书架装饰与现代的展示做出对比，在平衡了整个空间的效果的同时也照顾到了不同客户的心理需求。

在153平方米的空间中通过采用有倾斜度的镜面材料巧妙地创造出了无限广阔的空间的假象。这样的视觉冲击，也有着不同的效果：如同任何一种生活风尚的必要性一样，“协调亚洲”希望他们的设计能帮助不光是生理上的做出决定的需求，更重要的是，个人风格的要求。

彻底撕破行动辅助类行业传统定义中的单一的顽固呆板的形象，“奥托博克”为所有年龄段的客户制造相关产品。并据此，在店铺的有特定的“岛屿”来区分，如色彩缤纷的为帮助婴儿成长而设计的儿童家具用品，同时也有实用的婴儿手推车系列。在另一个区域中，则完全贡献给了品牌中的运动系列产品——完整的高尔夫推杆实践区。

整个展览空间通过明亮的白色和生机盎然的绿色区别于传统的单板形象，灰色的地砖铺设加强了整体效果，使整个空间看起来既有品位又极具现代感。一面带有蝴蝶图片墙面，在店铺不同位置的镜面和屏幕内容中反复出现，使整个空间动感十足又新奇有趣，所有的装饰都无一不凸显着“奥托博克”的各种优秀品质——机敏的，优雅的，充满活力的。同样的，一个令人惊叹的由轮椅的车轮所制作的吊灯为产品在创新时尚领域为其产品增添了强烈的时尚设计元素。

“协调亚洲”通过其设计表明了对于“奥托博克”品牌的理解和亲和力。通过无障碍入口，卓越的设计以及服务客户至上的理念等，商铺在中国为推广行动辅助产品的提供了及成功的典型的新范例。



项目地址:
上海市卢湾区湖滨路202号企业天地商业中心
2号楼1楼第3号商铺
200021 上海/中国
+86 634 063 00
www.enjoy-motion.com

担任职务:
概念设计，细节设计，现场监督

客户:
Otto Bock HealthCare GmbH

占地面积:
153平方米

项目时间:
08/2010 - 11/2010

店铺装潢:
上海美术设计有限公司

摄影:
diephotodesigner.de

OTTO BOCK Lifestyle Store

Coordination Asia were recently approached by Otto Bock, world leaders in state-of-the-art orthotics, prosthetics and mobility devices for assistance in their recent move east.

Technological, forward-thinking and cutting-edge in their approach, Otto Bock was an obvious partner for the 2008 Beijing Olympics, but it was an invitation to return to China two years later to share their vision at the Life & Sunshine Pavilion of the World Expo 2010 Shanghai that proved the catalyst for the founding of a permanent China base in November of the same year.

A global leader, it was crucial that the Shanghai headquarters reflect the brand’s qualities and reputation for style, innovation and of course, German design excellence. More than that though, the brand offer choice to disabled people the world over through a range of mobility solutions that don’t simply suit, but offer a perfect match, no matter whether the individual is nine months, nine or ninety.

Similarly Coordination Asia offered a perfect fit for the German company. With a wealth of international experience in museum and exhibition design, they have created a thoughtful space that not only showcases Otto Bock’s products to spectacular effect, but also celebrates the brand in impressive style.

Coordination Asia were involved from the outset, identifying an ideal location for Otto Bock’s inaugural China store, fittingly in Shanghai’s fashionable lifestyle hub, Xintiandi. The shop is in good – not to mention apt – company, flanked by luxury car brands Lamborghini, Rolls Royce and Spyker, with a trendy yoga studio above, the commercial combination all alludes to Otto Bock’s meeting of mobility and world-class design. Thoughtfully sited opposite a leafy park, clients can test products on a paved surface in relaxing, picturesque surroundings.

With client comfort, convenience and support in mind, Coordination Asia has fitted the space to match the priorities of Otto Bock, focusing on customer service. Featuring two entrances for optimum accessibility, visitors are greeted by either a wheelchair level reception desk, or large octagonal table, complete with movable seating allowing for chairs of any size, as well as accompanying family members.

Creating ample room for wheelchairs to easily manoeuvre was crucial, whilst a low-level vertical display of therapeutic cushions is practical, and for the more mobile, positioned so that clients can test various options by leaning into the padded supports.

The store makes effective use of technology, reinforcing a defining quality of Otto Bock: kitted out with state-of-the-art iPads, customers can explore products either alone or with the assistance of expert staff. An array of screens throughout present films as inspirational as they are educational, all off-set by an abstract take on classical bookshelves to balance the overall effect and cater to a diverse clientele.

The 153sqm space cleverly gives the illusion of infinite roominess thanks to effective use of angled mirrors. Visually striking, they have a practical use too: as with any lifestyle essential, Coordination Asia wanted their design to facilitate decisions of both physical needs and, importantly, personal style.

Smashing the stereotype that mobility aids are for a sole, defined demographic, Otto Bock create products for all ages. Accordingly, the store features several ‘islands’ showcasing the brand’s beautiful children’s furniture, designed to support infants’ growth, as well as practical push-chairs and strollers. A separate area is dedicated to the brand’s sporting products – complete with golf putting practice area.

Tasteful and contemporary, the store combines bright white and vibrant green against classic, grey slate paving to striking effect. A butterfly motif, both digital and in reflective glass, is referenced throughout the space: playful and fun, the creature encapsulates agility, grace and energy – all qualities of the Otto Bock brand. Similarly, a stunning chandelier made from chair wheels underlines the strong design element of the products in suitably innovative fashion.

Coordination Asia’s design demonstrates an understanding and affinity with Otto Bock. Through accessibility, design excellence and customer service, the store sets a significant and altogether new precedent for the promotion of mobility aids in China.

Text by Frances Arnold, Shanghai



Location:
OTTO BOCK
Xintiandi
Shop 3, G/F, Tower 2, Corporate Avenue
No. 202, Hubin Road, Luwan District
200021 Shanghai/China
+86 634 063 00
www.enjoy-motion.com

Assignment:
concept design, detail design, site supervision

Client:
Otto Bock HealthCare GmbH

Extent:
153 sqm

Timing:
08/2010 - 11/2010

Shop-fitter:
Shanghai Art-Designing Corp.

Photos:
diephotodesigner.de

Read More:

FRAME "The new headquarters of German orthotics, prosthetics and mobility-device specialists Otto Bock is, surprisingly, in Shanghai’s fashionable Xintiandi area. Designed by COORDINATION ASIA, the store conveys Otto Bock’s dedication to individually tailored services in a compact, 153-sq-m space. Two entrances increase accessibility and the reception desk is placed at wheelchair height. A large, octagonal table with movable seating provides a flexible space for viewing and testing products or speaking with specialists. ..."